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The Pivot

Growth is one of the most important measurements of success for a business.  A long history of growth does not necessarily lead to continued growth.  The mainframe computer companies had decades of strong growth that was wiped out by the mini-computer and the PC.  They saw the tide turning but were slow to pivot.  Why?   Let’s call it the “legacy tax”.  It’s hard to put resources into funding a totally new line of business when it takes away from the roadmap of your legacy products.  The legacy tax has doomed several past household names. So how does a company successfully

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Why do 9 out of 10 Startups Fail?

It is a daunting thought. Ninety percent of all startups fail.  The list of reasons as to why a startup fails is long and the road to hell is lined with the tombstones of failed companies. We are going to touch the surface with four of the most common reasons: Market fit Leadership challenges Flawed GTM plan Lack of funding Any one of these reasons could lead to death, but most often it is a combination of factors.   Understanding your market is a fundamental requirement.  The “if we build it, they will come.” wishful thinking almost always leads you down

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Mark Cree

CEO and Founder Upside Insights, LLC